Project Description

Problem:

Increase social following and engagement while creating “out of the box” video content for social media and YouTube use. Increase brand awareness from expansion markets which ultimately would turn into visits to the museum.


Solution:

Created original videos, photography and graphics to capture excitement around it’s. Executed extensive organic and paid advertising campaigns across Facebook, Instagram and Twitter attracting current and new followers to engage with the page but also to visit the Strong’s website to see more information about the museum, purchase tickets and get directions.

About Video:

The Strong Museum Expansion:

Women in Games:

Halloween Stop Motion:

Results:

The Strong Museum of Play’s social presence is thriving!  Engagement has exploded. The Strong Museum’s Facebook following has grown by over 40,000 followers and their Instagram following has grown by over 3,000. The museum has had many visitors come to the museum from each expansion market including markets across Canada. We continue to optimize and test new expansion markets on a daily, weekly and monthly basis.

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