Broken Promises was a popular clothing brand featured in malls across the United States, but direct online sales were lagging. Facehead was tasked with growing sales on the Broken Promises Co. website.
Facehead Digital Strategy:
Create original photography, graphics and videos that fit the current brand following but also appealed to additional audiences across the United States and in Australia. Executed extensive social media and YouTube advertising campaigns creating various custom and premier audiences focusing on maximizing purchases while continually bringing the overall cost per purchase down. Also executed organic social campaigns to help build the brand, engagement and following.